Copywriting for wellness & femtech brands
Empathy-led copy to captivate your dream customers and nurture your community 🐚
Make waves with your words
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Make waves with your words 〰️
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Copy that speaks your customer's love language
I speak your customer’s language because I am your discerning customer. I write copy that beams right to their heart as they trawl the digital aisles for your product or service.
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Sustainable af
I only work with brands who don’t Jeff Bezos their industry. I’m talking about the innovators who care about making a positive impact—not only their bottom line.
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10+ years of experience writing for creatives and mission-led brands
You’ll get premium quality copy that builds trust and reputation—and tells the world you walk the walk.
It’s no secret—the world needs more brands who care! 📢
Customers looking for wellness products and services are becoming more and more picky.
You need copy that speaks to them.
Copy that works for you.
Flow Copy is here for the socially conscious brands, the artisans, and the sustainable sellers.
The brands who are about way more than far-fetched claims or making a quick buck.
The innovators and pioneers who care less about sending humans to Mars…
…and more about shaking things up right here, right now.
You’re in the right place if you’re guided by a clear purpose or mission and…
✺ Swimming in business admin and overwhelmed at the thought of adding marketing copy to your to do list. 🥵
✺ Ready to make a splash with bespoke copy that wows your dream people and boosts your reputation, instead of risking it with the quick-fix copy churned out by AI or translation tools.
✺ Excited about building fruitful and lasting relationships with future brand devotees, who you know will reap the benefits of your product or service.
Client love…
Violeta Duncan
Principal, Duncan Núñez Consulting
‘Finding an expert copywriter like Lorna was great! She understood my goals, lightened my load, worked with my timeline, and helped me create a project that I am proud to show prospective clients—truly a gift.’
Empathy-led brand copy that will free you from the unpredictable currents of social media—and build sustainable growth that flows. 📈
Inbound marketing channels like website copy, blogs, and emails create a steady stream of connections for your business.
Unlike social media, *you* own these channels and they’re designed to nurture lasting relationships. 💕 So you can dive in and watch your brand grow, naturally.
Don’t feel lost in the (sea)weeds! These services will get you glowing like a bioluminescent jellyfish in a sea of other brands…👇
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WEBSITE COPY
✺ Longer visits, more clicks, more sales: I’m a UX-savvy copywriter who understands how user experience impacts your bottom line.
✺ Higher search page results and more eyes on your brand, with SEO-optimised copy.
✺ Show your audience you ‘get it’. Build trust with easy-to-read copy steeped in your brand values.
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BLOGGING
✺ Long-lasting, value-packed content that you can share and repurpose across all of your marketing channels.✺ Float more customers your way with high-value blog content that keeps your website fresh and your brand climbing the search results.
✺ Connect with potential customers at every stage of their awareness journey. I’ll help you offer the answers they’ve been searching for and flex your expertise.
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EMAIL MARKETING
✺ Have your dream customers eagerly awaiting your next email drop. I’ll design an email strategy that entertains and builds connection. 💌✺ Stop leaving your email list hanging and avoid potential brand devotees banishing you to the spam folder.
✺ Bring your subscribers closer to making a purchase they won’t regret, without spending heaps on a fancy ad budget.
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✺ Longer visits, more clicks, more sales: I’m a UX-savvy copywriter who understands how user experience impacts your bottom line.
✺ Higher search page results and more eyes on your brand, with SEO-optimised copy.
✺ Show your audience you ‘get it’. Build trust with easy-to-read copy steeped in your brand values. -
✺ Long-lasting, value-packed content that you can share and repurpose across all of your marketing channels.
✺ Float more customers your way with high-value blog content that keeps your website fresh and your brand climbing the search results.
✺ Connect with potential customers at every stage of their awareness journey. I’ll help you offer the answers they’ve been searching for and flex your expertise. -
✺ Have your dream customers eagerly awaiting your next email drop. I’ll design an email strategy that entertains and builds connection. 💌
✺ Stop leaving your email list hanging and avoid potential brand devotees banishing you to the spam folder.
✺ Bring your subscribers closer to making a purchase they won’t regret, without spending heaps on a fancy ad budget.
Who am I?
Hi! I’m Lorna, founder of Flow Copy and Berlin-based copywriter for purpose-driven wellness & femtech brands.
See also: rescue-dog mom, 80’s baby, mermaid wannabe.
Taking care of our individual and collective wellness is the first step in making the world less of a sh*tshow. Which is why I’m passionate about helping brands who want to make a positive impact on people, animals, or the planet.
If you’re a brand who cares about health, sustainability, pleasure, community, or disrupting outdated systems, I’m here to stir up some word alchemy so that your copy flows with conviction—and you reach and resonate with your dream customers. ✨
Exploring the future of wellness — ethical, radical and real 🌀
If you’re a brand that gives a sh*t, your messaging should show it.
Whether you’re about pleasure, health, sustainability, or shaking things up another way, The Current is a monthly dispatch that helps wellness and femtech brands craft copy that resonates deeply, builds community, and sells (without selling out your values). ✨
I won’t do anything shady with your contact information. 🙏 And you may unsubscribe anytime.
If you’re a wellness, femtech, sex tech, or lifestyle brand driving positive change in your community…
an ethical brand selling artisanal or sustainable products…
or building a mission-led community online or IRL…
