Copywriting for wellness and purpose-driven brands
Empathy-led copy to captivate your dream customers and nurture your community 🐚
Make waves with your words
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Make waves with your words 〰️
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I speak your customer's love language
Because I am your discerning customer. So I write copy that beams right to their heart as they trawl the digital aisles for your product or service.
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Sustainable AF
I only work with brands who don’t Jeff Bezos their industry. I’m talking about the innovators and visionaries who care about making a positive impact—not only their bottom line.
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10+ years of writing for mission-led brands
Meaning you’ll get premium quality copy that builds trust and reputation—and tells the world you walk the walk.
It’s no secret—the world needs more brands who care! 📢
Customers looking for wellness products and services are becoming more and more picky.
You need copy that speaks to them.
Copy that works for you.
Flow Copy is here for the socially conscious brands, the artisans, and the sustainable sellers.
The brands who are about way more than far-fetched claims or making a quick buck.
The innovators and pioneers who care less about sending humans to Mars…
…and more about shaking things up right here, right now.
If you’re guided by a clear purpose or mission and…
✺ Swimming in business admin and overwhelmed at the thought of adding marketing copy to your to do list. 🥵
✺ Ready to make a splash with bespoke copy that wows your dream people and boosts your reputation, instead of risking it with the quick-fix copy churned out by AI or translation tools.
✺ Excited about building fruitful and lasting relationships with future brand devotees, who you know will reap the benefits of your product or service.
Empathy-led copy can free you from the unpredictable currents of social media—and build sustainable growth that flows. 📈
Inbound marketing channels like website copy, blogs, and emails create a steady stream of connections for your business. Unlike social media, *you* own these channels and they’re designed to nurture lasting relationships. 💕
Which means you can dive in and watch your brand grow, naturally.
So, don’t feel lost in the (sea)weeds! These services will get you glowing like a bioluminescent jellyfish in a sea of other brands…👇
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WEBSITE COPY
✺ Longer visits, more clicks, more sales: I’m a UX-savvy copywriter who understands how user experience impacts your bottom line.
✺ Higher search page results and more eyes on your brand, with SEO-optimised copy.
✺ Show your audience you ‘get it’. Build trust with easy-to-read copy steeped in your brand values.
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BLOGGING
✺ Long-lasting, value-packed content that you can share and repurpose across all of your marketing channels.✺ Float more customers your way with high-value blog content that keeps your website fresh and your brand climbing the search results.
✺ Connect with potential customers at every stage of their awareness journey. I’ll help you offer the answers they’ve been searching for and flex your expertise.
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EMAIL MARKETING
✺ Have your dream customers eagerly awaiting your next email drop. I’ll design an email strategy that entertains and builds connection. 💌✺ Stop leaving your email list hanging and avoid potential brand devotees banishing you to the spam folder.
✺ Bring your subscribers closer to making a purchase they won’t regret, without spending heaps on a fancy ad budget.
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✺ Longer visits, more clicks, more sales: I’m a UX-savvy copywriter who understands how user experience impacts your bottom line.
✺ Higher search page results and more eyes on your brand, with SEO-optimised copy.
✺ Show your audience you ‘get it’. Build trust with easy-to-read copy steeped in your brand values. -
✺ Long-lasting, value-packed content that you can share and repurpose across all of your marketing channels.
✺ Float more customers your way with high-value blog content that keeps your website fresh and your brand climbing the search results.
✺ Connect with potential customers at every stage of their awareness journey. I’ll help you offer the answers they’ve been searching for and flex your expertise. -
✺ Have your dream customers eagerly awaiting your next email drop. I’ll design an email strategy that entertains and builds connection. 💌
✺ Stop leaving your email list hanging and avoid potential brand devotees banishing you to the spam folder.
✺ Bring your subscribers closer to making a purchase they won’t regret, without spending heaps on a fancy ad budget.
Who am I?
Hi! I’m Lorna, founder of Flow Copy and Berlin-based copywriter for wellness and purpose-driven brands.
See also: rescue-dog mom, 80’s baby, mermaid wannabe.
I believe that taking care of our individual and collective wellness is the first step in making the world less of a sh*tshow. Which is why I’m passionate about helping brands who want to make a positive impact on people, animals, or the planet.
If you’re a brand who cares about health, sustainability, pleasure, community, or disrupting outdated systems, I’m here to create some word alchemy so that your copy flows with conviction—and you reach and resonate with your dream customers. ✨
Sign up for my monthly dive into the radical wellness realm 🌀
What’s radical wellness? I’m talking about brands who walk the walk and embody care for the greater good. Whether you’re about pleasure, health, sustainability, or shaking things up another way, this monthly drop is your in-the-know community. ✨
I won’t do anything shady with your contact information. 🙏 And you may unsubscribe anytime.