I’m on a mission to make your brand copy flow with clarity and conviction…

…and to crystallise your brand story into words that inspire and persuade your dream customers. 💎

Why do I love working with wellness and purpose-driven brands? 🌸

Because your brand is more than just a product, it’s part of a movement towards a healthier, more pleasure-filled world. A little cheesy, maybe, but true.

Because true wellness is collective…

…even though wellness is often marketed as an individual pursuit. And many innovative, often women-led, brands are making lasting improvements to how people access health, wellness, pleasure, and education. Products and services like this have enhanced my life and I believe in sharing them with others who’ll reap the benefits.

Because I get to crystallise your vision and passion into intentional, strategic words that connect you to an aligned audience. It’s a beautiful blend of strategy, intuition, and purpose—and it’s pretty magic!

Whether it be a spicy, immersive audio app, a cruelty free and body-safe wellness product, or an empowering and inclusive education platform…  

I get to work with excited entrepreneurs like you, who are ready to shake things up.

Business owners who are not afraid to view wellness through a critical and political lens, and strive to be more conscious, sustainable, and inclusive.

Why “Flow” Copy?

Flow (noun): Steady, continuous movement; the movement of the sea towards the land, as in the ebb and flow of the tide.

I focus on more than just delivering high-converting copy—my business is all about embracing the flow.

✺ Water is symbolic of clarity and intuition. When we work together, we’ll trust the flow, as well as the all-important data.

✺ From sustainable fitness tech to sexual wellness apps that empower all bodies, I believe in the unstoppable flow of change and healing.

✺ My vision is that, like water wearing down rigid structures over time, your copy will power your brand to reshape the industry landscape by disrupting outdated systems and creating more sustainable, inclusive solutions.

Ready to create a ripple effect for your brand that lasts?

Who am I? ✨

I’m Lorna, a Berlin-based copywriter and lover of words, water, and weaving copy for brands like yours…

…if you’re out to create radical, positive change in the world.

I’ve always been drawn to water and its rich symbolism—clarity, intuition, and swirling emotional depths. 🌀

And it feels like just yesterday when I was sugar-high and jumping into any expanse of water I could find, breath held tight and legs flailing like a makeshift mermaid tail 🧜‍♀️.

If you wore out your VHS player watching Disney’s Little Mermaid on repeat in the 90’s, we’re probably kindred spirits?!

Now, I’m happiest when diving deep in search of the right words for wellness and purpose-driven brands who want to make waves in their industry. 🌊

  • CITIES

    Birmingham, London, and now Berlin—I've always thrived in big cities, drawn to their noisy beauty and restless energy. Urban life has always felt like home. But the quiet pull of the wilderness beyond the city limits has begun to creep in, winding around me like ivy, tempting me with a different kind of rhythm!

  • STUDIES

    At uni, I brought together my passion for storytelling, creative expression, and communication by studying literature and art history.

  • PAST LIVES

    With over a decade of experience in editorial and marketing copy, I’ve written for businesses and nonprofits across industries—from cultural institutions to global mission-driven organizations.

    No matter the setting, my work has always been about crafting words with precision, telling stories with purpose, and collaborating with passionate, creative folks to bring ideas to life.

I love…

My Romanian rescue dog, fur child, and eternal muse, Peach.

When I’m not working, you can find me…

Swimming in the lakes around Berlin. Frying some tofu. Wandering around cemeteries admiring the overgrown ivy (the teen goth in me never dies).

My favorite drink is…

A cliché millennial oat matcha latte or a smoothie.

My favorite wellness practices are…

Breathwork. Activism. Dance. Tarot. Napping.

My life goals…

Acquire a pack of rescue dogs (with Peach as the queen bee) and grow a healing community garden full of herbs and plants.

What are the non-negotiables when we work together?

  • My business is an extension of myself and my values, which guide me towards the clients I choose to work with. I know that as my client you will have your own set of prerequisites. With honesty at the centre of our relationship, we can build a mutually respectful, blissed-out working relationship that reflects our shared values. 

  • I’ll always strive towards excellence in anything I create for you. This requires trust on your part. Trusting the process, and providing everything I need to complete our work together to the highest possible degree, is paramount.

  • Approaching my work with passion allows me to create copy that reflects your own passion for your business. Becoming the mirror to your ideas, dreams, and desires allows us both to arrive at the finished project with a sense of joy and fulfilment. 

We’re riding the same wave? 🌊

Let’s get together and dream big for your brand copy. 🔮

Exploring the future of wellness — ethical, radical and real 🌀

If you’re a brand that gives a sh*t, your messaging should show it.

Whether you’re about pleasure, health, sustainability, or shaking things up another way, The Current is a monthly dispatch that helps wellness and femtech brands craft copy that resonates deeply, builds community, and sells (without selling out your values). ✨

I won’t do anything shady with your contact information. 🙏 And you may unsubscribe anytime.